After reading this article I was struck by how prevalent of a force the pharmaceutical companies are in the prescribing of their own drugs. Not only do most companies have incredibly expensive advertising campaigns for their products but they also are actively involved in pushing their drugs in doctor's practices. Most drug companies have a huge number of representatives going into doctor's offices and offer promotional deals with the doctors to be biased in their prescription writing. This is incredibly dangerous. There are many instances where the drugs that physicians are prescribing are based on the incentives that the companies offer instead of the true needs of their patients. Another issue that is influencing this process is the fact that many people know this is going on but seem not to be bothered by the fact that this is going on because they are so influenced by the commercials and ad campaigns. To go along with this there is a large amount of trust that patients have with their doctors so they will blindly accept that what their doctors are prescribing is going to be the right thing, but if the doctors are being hustled by these major companies there is no way to know that a patient is receiving the right treatment.
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